Twitter is in trouble, Twitter stock is crashing, the platform is struggling to grow, zero users in the last quarter…blah blah blah…we all know the problems Twitter faces at the moment I’m getting bored talking about them.
Yeah you read the title right, Twitter didn’t grow at all during the last quarter. In typical Twitter fashion, shares began to slide before the earnings call and then completely tanked when it became clear just how bad things were over the last quarter.
Twitter verification. Once it was coveted and many of us craved the blue tick on our accounts. Why? Approval, validation, the feeling of being accepted into the group of the Twitter elite. I was verified on Twitter before the application process opened and several times in the past I have spoke about how I feel there is a lack of value to being verified now.
I have laid off Twitter for a couple of months, you know, give them a break from the constant bashing because thats what it feels like I am doing most of the time. I’m not going to start beating on them again (well not that much anyway) because Twitter will always have a special place for me.
I have been on the fence over the topic of Donald Trump and Twitter. I thought that he might be of use to the platform looking to grow. With the level of controversy around every tweet I had wondered if it would pull more users into the platform.
Last year, many of us were looking at the presidential race and Trump’s use of Twitter while wondering – maybe this is what Twitter needs right now?
With social media it has become an all too familiar feeling when you hit the unfollow button. You feel the guilt of doing it and the person you were following finds out and starts wondering and asking what they have done wrong.
Just over a year ago I jumped on Snapchat along with many other influencers and brands at the time, why? Snapchat growth was seriously rocketing this time last year and the platform appeared to be on the verge of exploding. Anyone who followed me on Snapchat at the time (and thank you to all of you who did follow) will know that I rarely post any snaps at all now.
Are you finally thinking that now is the time to get on the social media train? Held off for some time but are thinking that you need to start taking advantage of the tools at your disposal? There are a lot of you out there in that boat, I can tell you that much for sure.
Twitter has a rocky relationship with developers. It is no big secret, in fact we have touched on the issue several times in the past and have gone into detail about what went wrong with developers and how.