Hello everyone reading this! Today I’m throwing out an update around this site, what life has been like going back to freelancing so far as well as new services I’m offering and what is going to be happening with the content on this blog.
Twitter is in trouble, Twitter stock is crashing, the platform is struggling to grow, zero users in the last quarter…blah blah blah…we all know the problems Twitter faces at the moment I’m getting bored talking about them.
It truly is amazing how things change in the space of a year. At the start of last year, Snapchat was hot property, marketers and influencers were going all in and it appeared that Snapchat couldn’t be stopped. Analysts were predicting 2017 to be the year Snapchat exploded but Instagram had other ideas.
‘Duh…You don’t say Mark! Of course they are not the same thing!’
I mean it sounds ludicrous right? It makes sense, you want design work done then you go hire a graphic designer. You want to market your business or product to the masses then you go hire a marketer…so why are many companies insisting on rolling the two things into one?
Yeah you read the title right, Twitter didn’t grow at all during the last quarter. In typical Twitter fashion, shares began to slide before the earnings call and then completely tanked when it became clear just how bad things were over the last quarter.
Twitter verification. Once it was coveted and many of us craved the blue tick on our accounts. Why? Approval, validation, the feeling of being accepted into the group of the Twitter elite. I was verified on Twitter before the application process opened and several times in the past I have spoke about how I feel there is a lack of value to being verified now.
I have laid off Twitter for a couple of months, you know, give them a break from the constant bashing because thats what it feels like I am doing most of the time. I’m not going to start beating on them again (well not that much anyway) because Twitter will always have a special place for me.
I have been on the fence over the topic of Donald Trump and Twitter. I thought that he might be of use to the platform looking to grow. With the level of controversy around every tweet I had wondered if it would pull more users into the platform.
Not a question I expected to be answering to be honest but there is a debate going on at the moment – is social media marketing really dead? Business owners and marketers are debating the issue as platforms like Snapchat lose subscribers and Twitter still struggles to gain real significant traction.
Facebook has passed 2 billion users which makes it the most powerful and most influential social network on the planet. The milestone was announced last week by Mark Zuckerberg who said: