It truly is amazing how things change in the space of a year. At the start of last year, Snapchat was hot property, marketers and influencers were going all in and it appeared that Snapchat couldn’t be stopped. Analysts were predicting 2017 to be the year Snapchat exploded but Instagram had other ideas.
Last week Snapchat introduced Snap Map, an opt-in function which allows you to share your location with friends on a map. Using Snap Map you can see the location of your friends, colleagues and family members on a virtual map.
At the start of last year Instagram really began popping, influencers, brands and businesses jumped on board and all the projections indicated that Snapchat was going to be a monster in its own right.
Just over a year ago I jumped on Snapchat along with many other influencers and brands at the time, why? Snapchat growth was seriously rocketing this time last year and the platform appeared to be on the verge of exploding. Anyone who followed me on Snapchat at the time (and thank you to all of you who did follow) will know that I rarely post any snaps at all now.
Last year I started experimenting with video content through Snapchat, it is the first time I have created video content and I didn’t do it because it was fun or because I think I am good looking. I did it because I know that we are going to have to get familiar with creating video content whether we want to or not.
Are you finally thinking that now is the time to get on the social media train? Held off for some time but are thinking that you need to start taking advantage of the tools at your disposal? There are a lot of you out there in that boat, I can tell you that much for sure.
Say what you like about Instagram and their blatant rip off from Snapchat. Continue to blast them on Twitter for being copycats if you will, however the simple facts can’t be ignored. You might want to stay a Snapchat purist and never want to jump ship but the reality is that Instagram is winning where it matters.
Snapchat was once written off by myself and many others as the sexting app for teens. Of the one or two early adopters who were social media managers and insisted that Snapchat was the right play and was going to be big – neither could actually tell me why or what about it gave them that vibe.
Throw a party people! Facebook has picked us first again. Just like when the new reactions were being tested out, Ireland has now been selected as the only country where the next ‘big feature’ is being rolled out.
“Social media doesn’t work for my business”
“I don’t see the point in Snapchat…”
“Where does this translate to sales? I thought social media makes me money fast!”
Just some of the things I hear when I sit down and talk to business owners who are either starting out in social media or who are struggling with their social media presence. They are not getting the engagement, they don’t see the point.