Hello everyone reading this! Today I’m throwing out an update around this site, what life has been like going back to freelancing so far as well as new services I’m offering and what is going to be happening with the content on this blog.
Twitter is in trouble, Twitter stock is crashing, the platform is struggling to grow, zero users in the last quarter…blah blah blah…we all know the problems Twitter faces at the moment I’m getting bored talking about them.
It truly is amazing how things change in the space of a year. At the start of last year, Snapchat was hot property, marketers and influencers were going all in and it appeared that Snapchat couldn’t be stopped. Analysts were predicting 2017 to be the year Snapchat exploded but Instagram had other ideas.
‘Duh…You don’t say Mark! Of course they are not the same thing!’
I mean it sounds ludicrous right? It makes sense, you want design work done then you go hire a graphic designer. You want to market your business or product to the masses then you go hire a marketer…so why are many companies insisting on rolling the two things into one?
Yeah you read the title right, Twitter didn’t grow at all during the last quarter. In typical Twitter fashion, shares began to slide before the earnings call and then completely tanked when it became clear just how bad things were over the last quarter.
I have laid off Twitter for a couple of months, you know, give them a break from the constant bashing because thats what it feels like I am doing most of the time. I’m not going to start beating on them again (well not that much anyway) because Twitter will always have a special place for me.
Not a question I expected to be answering to be honest but there is a debate going on at the moment – is social media marketing really dead? Business owners and marketers are debating the issue as platforms like Snapchat lose subscribers and Twitter still struggles to gain real significant traction.
Last year, many of us were looking at the presidential race and Trump’s use of Twitter while wondering – maybe this is what Twitter needs right now?
With social media it has become an all too familiar feeling when you hit the unfollow button. You feel the guilt of doing it and the person you were following finds out and starts wondering and asking what they have done wrong.
Last year I started experimenting with video content through Snapchat, it is the first time I have created video content and I didn’t do it because it was fun or because I think I am good looking. I did it because I know that we are going to have to get familiar with creating video content whether we want to or not.