It truly is amazing how things change in the space of a year. At the start of last year, Snapchat was hot property, marketers and influencers were going all in and it appeared that Snapchat couldn’t be stopped. Analysts were predicting 2017 to be the year Snapchat exploded but Instagram had other ideas.
Email clients have become incredibly popular over recent years, many of us are now using email clients and of course when I refer to clients I am talking about the email programmes on our computers – not people I do work for.
With social media it has become an all too familiar feeling when you hit the unfollow button. You feel the guilt of doing it and the person you were following finds out and starts wondering and asking what they have done wrong.
Just recently I talked about Instagram Pods and how they are being formed and used to try and beat the Instagram algorithm. There are split opinions on Instagram pods, some claim it is trying to cheat the system but the reality in my eyes is that they wouldn’t be necessary at all if Instagram had not implemented such a silly algorithm on the feed in the first place.
At the start of last year Instagram really began popping, influencers, brands and businesses jumped on board and all the projections indicated that Snapchat was going to be a monster in its own right.
Just over a year ago I jumped on Snapchat along with many other influencers and brands at the time, why? Snapchat growth was seriously rocketing this time last year and the platform appeared to be on the verge of exploding. Anyone who followed me on Snapchat at the time (and thank you to all of you who did follow) will know that I rarely post any snaps at all now.
Last year I started experimenting with video content through Snapchat, it is the first time I have created video content and I didn’t do it because it was fun or because I think I am good looking. I did it because I know that we are going to have to get familiar with creating video content whether we want to or not.
Are you finally thinking that now is the time to get on the social media train? Held off for some time but are thinking that you need to start taking advantage of the tools at your disposal? There are a lot of you out there in that boat, I can tell you that much for sure.
Say what you like about Instagram and their blatant rip off from Snapchat. Continue to blast them on Twitter for being copycats if you will, however the simple facts can’t be ignored. You might want to stay a Snapchat purist and never want to jump ship but the reality is that Instagram is winning where it matters.