It truly is amazing how things change in the space of a year. At the start of last year, Snapchat was hot property, marketers and influencers were going all in and it appeared that Snapchat couldn’t be stopped. Analysts were predicting 2017 to be the year Snapchat exploded but Instagram had other ideas.
Facebook has passed 2 billion users which makes it the most powerful and most influential social network on the planet. The milestone was announced last week by Mark Zuckerberg who said:
The point can never be emphasised enough, what goes online stays online. If you were unsure of the implications that social media or any online content for that matter could have on your life then this story could well be an eye opener.
Just over a year ago I jumped on Snapchat along with many other influencers and brands at the time, why? Snapchat growth was seriously rocketing this time last year and the platform appeared to be on the verge of exploding. Anyone who followed me on Snapchat at the time (and thank you to all of you who did follow) will know that I rarely post any snaps at all now.
Are you finally thinking that now is the time to get on the social media train? Held off for some time but are thinking that you need to start taking advantage of the tools at your disposal? There are a lot of you out there in that boat, I can tell you that much for sure.
One of the biggest mental challenges we face when we start a new blog is “who is going to actually read this?” You have got yourself fired up over the idea, you have a name, organised the domain and claimed social media accounts.
Throw a party people! Facebook has picked us first again. Just like when the new reactions were being tested out, Ireland has now been selected as the only country where the next ‘big feature’ is being rolled out.
Live video is booming right now, there is an abundance of content being created across live platforms. Just like any other form of content, live needs to bring value to people if you want to build your business or your brand.
I know, strange topic to see here right? Being in the client services biz, why would I not want your service or your money? Surely I should be here screaming like many others – ‘pick me, let me look after your social media for you!’
Page admins no longer need to have a mobile device in order to use Facebook live. They will be able to go live straight from the web on a desktop or laptop device. It is another step which makes access easier and removes the barrier of live content online.