Previously I have talked about how the social media free lunch is over and it couldn’t be more true. Want someone to come in and help run your social media strategy? Get ready to set aside a budget and pay them because if you wanted it for a low cost or for free then I am sorry to be the one to inform you that you missed the boat.
Just over a year ago I jumped on Snapchat along with many other influencers and brands at the time, why? Snapchat growth was seriously rocketing this time last year and the platform appeared to be on the verge of exploding. Anyone who followed me on Snapchat at the time (and thank you to all of you who did follow) will know that I rarely post any snaps at all now.
Social media has advanced so much to the point where we have countless tools to track what is happening on our networks and our profiles. I know people who use countless numbers of tools to keep up with the game, never mind just get ahead of the game.
The tweets that come from Donald Trump’s Twitter account each day are an indication of just how much trouble social media can cause your personal brand or your business brand if you are not careful with it.
Snapchat was once written off by myself and many others as the sexting app for teens. Of the one or two early adopters who were social media managers and insisted that Snapchat was the right play and was going to be big – neither could actually tell me why or what about it gave them that vibe.
In the world of social media we are obsessed with numbers. The number of followers, the number of likes, the number of shares, the number of impressions. Numbers do matter but in the grand scheme of things we are obsessing over the wrong data.
I know, strange topic to see here right? Being in the client services biz, why would I not want your service or your money? Surely I should be here screaming like many others – ‘pick me, let me look after your social media for you!’
“Social media doesn’t work for my business”
“I don’t see the point in Snapchat…”
“Where does this translate to sales? I thought social media makes me money fast!”
Just some of the things I hear when I sit down and talk to business owners who are either starting out in social media or who are struggling with their social media presence. They are not getting the engagement, they don’t see the point.
It is our first weekly roundup of the new year. A small change to the weekly roundups we have been running in the last couple of months is that we will no longer be creating Twitter moments around them. Previously we created a Twitter moment and shared it alongside the roundup article however we have found that there has been little to no return in doing this so we have decided to stop.