Twitter is in trouble, Twitter stock is crashing, the platform is struggling to grow, zero users in the last quarter…blah blah blah…we all know the problems Twitter faces at the moment I’m getting bored talking about them.
It truly is amazing how things change in the space of a year. At the start of last year, Snapchat was hot property, marketers and influencers were going all in and it appeared that Snapchat couldn’t be stopped. Analysts were predicting 2017 to be the year Snapchat exploded but Instagram had other ideas.
‘Duh…You don’t say Mark! Of course they are not the same thing!’
I mean it sounds ludicrous right? It makes sense, you want design work done then you go hire a graphic designer. You want to market your business or product to the masses then you go hire a marketer…so why are many companies insisting on rolling the two things into one?
Email clients have become incredibly popular over recent years, many of us are now using email clients and of course when I refer to clients I am talking about the email programmes on our computers – not people I do work for.
Twitter verification. Once it was coveted and many of us craved the blue tick on our accounts. Why? Approval, validation, the feeling of being accepted into the group of the Twitter elite. I was verified on Twitter before the application process opened and several times in the past I have spoke about how I feel there is a lack of value to being verified now.
Not a question I expected to be answering to be honest but there is a debate going on at the moment – is social media marketing really dead? Business owners and marketers are debating the issue as platforms like Snapchat lose subscribers and Twitter still struggles to gain real significant traction.
One of the questions I get asked almost every single weeks now is, “How much should I pay for someone to write a blog post?” So you realise that blogging for business is important and you want in. It is good for your SEO and a great way of generating new content every week.
With social media it has become an all too familiar feeling when you hit the unfollow button. You feel the guilt of doing it and the person you were following finds out and starts wondering and asking what they have done wrong.
Previously I have talked about how the social media free lunch is over and it couldn’t be more true. Want someone to come in and help run your social media strategy? Get ready to set aside a budget and pay them because if you wanted it for a low cost or for free then I am sorry to be the one to inform you that you missed the boat.
Last year I started experimenting with video content through Snapchat, it is the first time I have created video content and I didn’t do it because it was fun or because I think I am good looking. I did it because I know that we are going to have to get familiar with creating video content whether we want to or not.