With social media it has become an all too familiar feeling when you hit the unfollow button. You feel the guilt of doing it and the person you were following finds out and starts wondering and asking what they have done wrong.
Previously I have talked about how the social media free lunch is over and it couldn’t be more true. Want someone to come in and help run your social media strategy? Get ready to set aside a budget and pay them because if you wanted it for a low cost or for free then I am sorry to be the one to inform you that you missed the boat.
Last year I started experimenting with video content through Snapchat, it is the first time I have created video content and I didn’t do it because it was fun or because I think I am good looking. I did it because I know that we are going to have to get familiar with creating video content whether we want to or not.
Are you finally thinking that now is the time to get on the social media train? Held off for some time but are thinking that you need to start taking advantage of the tools at your disposal? There are a lot of you out there in that boat, I can tell you that much for sure.
Social media gets a bad rep and its not for everyone. My father has no social media account anywhere, no Facebook, Twitter, Instagram…not one and he is perfectly happy. There is however increasing amounts of press which link social media to depression, anxiety, mental health problems and more.
It is no big secret at this stage, people struggle with Twitter. I haven’t talked about Twitter all that much recently because I care a lot less for the service now than I did at one point.
Everyone talks about competition in the market place at some point. Who are we up against, who are we trying to beat, who are we comparing ourselves to and so on. I like to look at things a different way, there is no competition – the only competition I have is myself.
I’m done with sharing content on LinkedIn, for the past number of months I have been consistently sharing two posts each weekday on LinkedIn but from Monday I am not sharing anything there anymore. In fact I am also deleting the app from my phone and while my profile will remain, it will be untouched…but why?
“I’m sorry, we have to let you go. You’re fired.”
When you are working as a freelancer you may think that there is a slim to zero chance of you ever having to say this to someone. Unless you are firing a client. Yes, you can fire clients and chances are at some point you are going to have to do it because not all clients are fantastic to work with.
There are still people out there trying to blast “copycat Instagram” particularly over their most recent move which is the launch of geostickers in their stories feature. We have to start looking past the whole Instagram copycat spiel and start looking at how to leverage the platform for our benefit, be it business or personal.