Previously I have talked about how the social media free lunch is over and it couldn’t be more true. Want someone to come in and help run your social media strategy? Get ready to set aside a budget and pay them because if you wanted it for a low cost or for free then I am sorry to be the one to inform you that you missed the boat.
It is no secret that you should have some form of presence on Instagram by now. You may be a business, personal brand, client based service or online publication – you need to be on there. If you are not on Instagram you are missing a big opportunity.
I have been been using WordPress to create websites and blogs for as long as I can remember. Through my teens it was more experimentation and learning, I opened countless websites using the free WordPress hosted servers just so I could learn about CMS and how to do the basics.
Spoiler alert: The Patriots won Super Bowl 51, of course this meant I was extremely happy on Monday and no work got done at all. That is a rarity these days as the Pats ran out 34-28 winners. However the scoreline does little if anything to reflect how it went down on the night.
Snapchat was once written off by myself and many others as the sexting app for teens. Of the one or two early adopters who were social media managers and insisted that Snapchat was the right play and was going to be big – neither could actually tell me why or what about it gave them that vibe.
When you go all in on your business or your side hustle and you really want to make it a success, productivity is the key metric you need to measure yourself on. Productivity is key to getting the end results you are looking for no matter what they may be.
“Social media doesn’t work for my business”
“I don’t see the point in Snapchat…”
“Where does this translate to sales? I thought social media makes me money fast!”
Just some of the things I hear when I sit down and talk to business owners who are either starting out in social media or who are struggling with their social media presence. They are not getting the engagement, they don’t see the point.
Last year we saw the introduction of Instagram business accounts. The idea behind the new business accounts is to give more data and control to businesses when running Instagram.
So you are at that stage where you have been building your presence online over the past number of months. Now you want to tap into influencers and start pulling in their audience too. Working with social influencers to help spread the word of your product is quickly becoming one of the most efficient ways to grow fast online. They already have the audience and the attention, there is the chance for you to grab a slice of the action too.
Last week I talked about content marketing for your business and how the new form of marketing and selling on the rise is through content. I firmly believe that content marketing is going to boom on a whole new scale in 2017 and those not in the game yet have a battle ahead.