With social media it has become an all too familiar feeling when you hit the unfollow button. You feel the guilt of doing it and the person you were following finds out and starts wondering and asking what they have done wrong.
Everyone talks about competition in the market place at some point. Who are we up against, who are we trying to beat, who are we comparing ourselves to and so on. I like to look at things a different way, there is no competition – the only competition I have is myself.
It is no secret that you should have some form of presence on Instagram by now. You may be a business, personal brand, client based service or online publication – you need to be on there. If you are not on Instagram you are missing a big opportunity.
The tweets that come from Donald Trump’s Twitter account each day are an indication of just how much trouble social media can cause your personal brand or your business brand if you are not careful with it.
Super Bowl 51 takes place this week in Houston and if you follow my Twitter feed or in fact any of my social media you know I am a Patriots fan. I have been watching NFL since 2010 and have become hooked on the sport.
Live video is booming right now, there is an abundance of content being created across live platforms. Just like any other form of content, live needs to bring value to people if you want to build your business or your brand.
Yesterday I spoke about what people should consider before they outsource their social media accounts to an individual or an agency. In particular I looked at what businesses should keep in house such as social interactions and networking.
I know, strange topic to see here right? Being in the client services biz, why would I not want your service or your money? Surely I should be here screaming like many others – ‘pick me, let me look after your social media for you!’
“Social media doesn’t work for my business”
“I don’t see the point in Snapchat…”
“Where does this translate to sales? I thought social media makes me money fast!”
Just some of the things I hear when I sit down and talk to business owners who are either starting out in social media or who are struggling with their social media presence. They are not getting the engagement, they don’t see the point.