IN THE RED ZONE
MAIN STEPS & RESULTS
n The Red Zone is a different style of website from what we have typically created. Many clients are in the game looking for a static page layout to use as a landing page and then many will have blog content on that site located elsewhere. However, In The Red Zone is a news based website so there is no requirement for a static page. Thus the homepage is a constant updating stream of the latest stories and news.
The site uses a magazine style layout and takes advantage of a continuous scrolling feature when moving from article to article. It has been popular since launch with good retention, low bounce rate and good reader numbers. The visitors to the site have exceeded expectations so far when it comes to volume and we will be hoping for In The Red Zone to continue to grow towards the new NFL season.