How Much Should You Pay For A Blog Post?

By @TheMarkDalton

One of the questions I get asked almost every single weeks now is, “How much should I pay for someone to write a blog post?” So you realise that blogging for business is important and you want in. It is good for your SEO and a great way of generating new content every week.

But you are busy running your business, you got a lot to do making sure the bills are paid and while I believe we all have more time to give, we also need a healthy work/life balance. Or it is a case that you just don’t ‘have it.’ Anyone can write a blog post, but writing a blog post that people want to sit down and take the time to read? That is a different ball game.

I have been writing consistently for the past number of years now on a weekly basis. I have published content on my own blog and I have had the pleasure of writing for the fastest growing technology website in the country for a period of two years – Irish Tech News.

I created all that content without getting paid money because that was when I was learning how to perfect the craft. Now, the only time I write for free is when I am guest blogging on a high profile website where there is some kind of benefit for me other than the money.

If you are a business owner looking to get blog content rolling, you better be ready to pay because good writers don’t come cheap and the simple answer to the question I pose as the title here – “How much should you pay for a blog post?” is that there is no standard going rate.

That makes it hard for you trying to work out how much money you want to spend on a writer and it is hard for freelancers to charge fairly for the job they are about to do.

From talking to other bloggers as well as looking at my own rates, I can tell you that the price range is massive. People will typically pay anywhere between €45 to €500 or even into the thousands of euro for a blog post.

Hundreds of €€??

Yep, businesses are known to pay quite the little sum for a blog post. In fact, the consensus in the industry among bloggers is they have discovered that when they charge too low businesses don’t really take them all that seriously and it can affect the volume of their work – it is a nice problem to have I guess.

Here are some of the things that will affect the price:

  • Full ownership of the content (no credit needed to writer at all)
  • How much research is required
  • Whether the topic is in line with what I write about now or something new
  • The length of the post
  • Images and formatting
  • The size of the site where the post is being published
  • One time post or more work down the line
  • If the client is a friend
  • Guest blog requests on large sites

There is no exact standard rate. So on some of the points above, if you want full ownership of the content and don’t want to credit the writer you can expect to pay more for the privilege to do so.

If the topic is in line with what I write about now then I can bang it out fast, if the topic requires research on the writers part then you are going to have to pay for the few hours of research needed too. I tend to stay close to my own lane, there are topics I just won’t touch. For example, I have had people reach out asking me to write blog posts for legal firms and I have turned them away. Side note for writers – stay in your lane.

The length of the post will affect the cost. I personally charge €0.09c per word which is about where you would expect for someone with a number of years with writing experience. So for me you will pay €45 for 500 words or €90 for 1,000 words. You can find less experienced writers, or writers willing to work for less money at around €0.06c per word. Any less than that and it is not worth the writers time in all honesty. In fact I would ballpark €0.06c as a rate for someone looking to build profile and experience more than anything else.

I can find you great stock royalty free images in seconds but there will be a small charge on that too. If it is a one time post then the rate tends to be higher, if you can guarantee more work down the line it may help you get a slightly lower rate.

So as you can see, there is no exact science and what you will pay for really depends on what you want.

“Help me out here man!!”

The best way to look at this is simply to pay the least amount for the quality you want. If you pay for cheap bloggers you will get a cheap blog post because they are on a tighter budget and they won’t spend massive amounts of time on that post.

If you pay a premium price you will get premium blog posts. “This isn’t fair, you seem to have a licence to charge whatever you want!” Fair is subjective. I charge the rate that I consider fair for the job I am about to do. I have spend the past number of years writing for free to build a profile of what I can do. That wasn’t fair but I got on with it and did it.

What I think is fair may not be what you think is fair…and that is okay! The beauty of this is that there is no shortage of demand for writers out there and there is no shortage of writers either so the reality is I don’t need you and you don’t need me.

If the price is not what you consider to be fair from any blogger then you simply find someone who charges the amount you consider to be fair and roll with them. Just keep the following point in mind before committing to someone:

Bloggers who are willing work for low fees are not going to turn in high quality content because they are not going to be making enough to warrant spending a lot of time on that content. If you set your budget low then expect low quality work for the most part.

“I need to make money – this is business”

Damn straight this is business. Your blog won’t make money overnight, if you are coming into the game now then you got here late and you need to have the respect to recognise that you need to take time to build your brand through your blog posts.

Writers/bloggers provide you with the content, it is up to you to get people into the sales funnel through the blog and make money from them. When I hear people say – “My blog isn’t making me any money” I always ask what they have done to push it.

Have you promoted it on Twitter, Instagram, Snapchat? Have you run Facebook ads on the content? Have you promoted it in your email newsletter? Have you promoted and pushed it every single day?

That is what it takes. The blogger writes the content and provides the finished form to you. What you make of that content is on you. As for this being business, bloggers need to make money too.

Never offer a blogger the chance to write in return for exposure. This has been common place in years gone by when people wanted content for free but the writer industry has started waking up (myself included) and realised that exposure won’t pay the bills, it won’t but food on the table so don’t offer it as currency.

“I still don’t know what I should be paying – this is zero help right now :(“

Well lets get this out of the way first. You could try do it yourself and you won’t have to spend any money on someone to do it at all. Now it will cost you in a different form, it will cost you family time or personal time. Plus you may not be able to create blogs to the standard you want.

Real easy example, lets say you come to me and ask me for a 500 word blog post on – “Keeping your teens safe on Snapchat.” You want a high quality feature image, some bullet points, headers and formatted into the typical short and easy to read paragraphs that all blog posts employ these days. You want full ownership so you don’t want to credit me for it.

Base price is 500 words at €0.09c which is €45, the image and the formatting together is €4 (image is €1 and formatting €3) and the privilege of full ownership with no need to credit me in any form either on the blog or through social media is €5 so the total cost of that piece is €54 and if you tell me that you guarantee future work I would knock the cost of image and formatting off to bring you down to €50.

I wish it was more black and white for all of us but its not and it never will be. There is a huge varying rate at which bloggers get paid based on what kind of work they are doing. Research a blogger before selecting one, they will already have content online so you can look at the standard of their work. Then decide if you would be willing to pay the rate they quote for the work they do. The key is selecting a good quality writer because if you get a writer that spits out garbage you may as well just flush money down the toilet.

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