It truly is amazing how things change in the space of a year. At the start of last year, Snapchat was hot property, marketers and influencers were going all in and it appeared that Snapchat couldn’t be stopped. Analysts were predicting 2017 to be the year Snapchat exploded but Instagram had other ideas.
Last week Snapchat introduced Snap Map, an opt-in function which allows you to share your location with friends on a map. Using Snap Map you can see the location of your friends, colleagues and family members on a virtual map.
Just over a year ago I jumped on Snapchat along with many other influencers and brands at the time, why? Snapchat growth was seriously rocketing this time last year and the platform appeared to be on the verge of exploding. Anyone who followed me on Snapchat at the time (and thank you to all of you who did follow) will know that I rarely post any snaps at all now.
Snapchat was once written off by myself and many others as the sexting app for teens. Of the one or two early adopters who were social media managers and insisted that Snapchat was the right play and was going to be big – neither could actually tell me why or what about it gave them that vibe.
Last week I talked about content marketing for your business and how the new form of marketing and selling on the rise is through content. I firmly believe that content marketing is going to boom on a whole new scale in 2017 and those not in the game yet have a battle ahead.
In America, students are eagerly waiting to see if they are accepted to their university of choice. It is a tense time, for many students it can feel as though their world will end if they don’t their first option.
Snapchat’s new Spectacles are the cool and hip looking camera sunglasses that users desperately want to get their hands on. Much of the conversation has not even been about the glasses itself but the wacky launch campaign which has been taking place.
Snapchat and Instagram may be locked in a battle to be the best story telling app but what attracts the users will be whoever brings the best features to make the platform fun and exciting to use as well as useful to business and brands.
Snap Inc – recently rebranded from Snapchat – has already said that it plans to launch its IPO in March 2017 but there are reports now emerging that they may seek to raise $4bn which would value the company as high as a whopping $40bn.
You know that Discover section in Snapchat that many of us breeze past and don’t pay a whole lot of attention to? It was launched in 2015 and has allowed publishers to sell ads against their content.