Content marketing is not instant, it takes time, a lot of time. Content is the hot buzzword at the moment and any decent marketer knows this and is creating content at scale. However, we also know that creating content is a marathon, not a sprint and too many people expect overnight success.
Continue reading “Good Content Takes Time, So Stop Looking For Overnight Success”
I’m an avid podcast listener, I love podcasts but over the past few months I found myself not listening anymore. Somewhere at some point, the love of podcasts fell away and I recently found out why that was the case. Quite simply put — a lot of podcasts suck, and I was listening to them.
Continue reading “Why A Lot Of Podcasts Suck”
‘Content’ is the hot buzzword at the moment. You hear people mentioning the word ‘content’ all the time now and you hear them talk about ‘content marketing’. At the moment we have three different categories that businesses tend to fall into when they approach content.
Continue reading “What Is Content Marketing And Why Is It Important?”
I don’t like reporting on Twitter initiatives which don’t work out, I don’t like talking about Twitter failures or beating the Twitter problems drum. Sadly that is happening more and more these days because while Twitter is trying to figure out how to start getting momentum there is an ever increasing number of initiatives just wilting away.
Continue reading “Twitter’s Moments Feature Has Been Labelled A Failure By Advertisers”
One of the challenges of inbound marketing is not to annoy people. You get them to arrive on your website so how can you make sure you don’t annoy them and drive them away? We actually know what people hate but despite that we still stick things on our sites that we know are not well received.
Continue reading “Why I Hate Your Blog”
Read this post all the way through because today is the last day you won’t understand Snapchat.
The most common excuse I hear at the moment when I speak to the more mature demographic is that people feel like they are too old to understand Snapchat. I get that, when I first downloaded the app it took me time to get the hang of it.
Continue reading “The Adults Guide To Snapchat”
Email marketing is not dead. Anyone who tells you otherwise really doesn’t have a clue. However, email has changed because back in the early days of the Internet we would open and read every single email regardless of the content. That was great if you were an email marketer back then, however you now need to work harder than ever before to get good open rates and make sure you get the ROI you want.
Continue reading “Improve Email Open Rates”
The need for people to produce content online in order to stand out, build brand reputation so they can generate brand equity and business is growing. More and more content is being produced every day and businesses are starting to come around to the idea of creating their own content.
Continue reading “Keep Coming Up With Fresh Content Ideas – Every. Single. Time.”
Negative reviews of your business can be painful both emotionally and financially. You put hard work in, you put yourself out there and you want to have great success. However, the customer has a stronger voice than ever before thanks to review sites like Yelp! and social media platforms. So how do you handle a negative online review?
Continue reading “How To Handle Negative Online Reviews”
If you have been following my articles this week you will know by now where we are going with brand development and sales on social media. You have to develop your brand, build a community, engage with other, be sociable and personable, basically put a whole load of work in to push out great content that brings value to the customer.
Continue reading “How To Write Engaging Content About “Boring” Topics”