Email clients have become incredibly popular over recent years, many of us are now using email clients and of course when I refer to clients I am talking about the email programmes on our computers – not people I do work for.
Not a question I expected to be answering to be honest but there is a debate going on at the moment – is social media marketing really dead? Business owners and marketers are debating the issue as platforms like Snapchat lose subscribers and Twitter still struggles to gain real significant traction.
One of the questions I get asked almost every single weeks now is, “How much should I pay for someone to write a blog post?” So you realise that blogging for business is important and you want in. It is good for your SEO and a great way of generating new content every week.
Previously I have talked about how the social media free lunch is over and it couldn’t be more true. Want someone to come in and help run your social media strategy? Get ready to set aside a budget and pay them because if you wanted it for a low cost or for free then I am sorry to be the one to inform you that you missed the boat.
Everyone talks about competition in the market place at some point. Who are we up against, who are we trying to beat, who are we comparing ourselves to and so on. I like to look at things a different way, there is no competition – the only competition I have is myself.
“I’m sorry, we have to let you go. You’re fired.”
When you are working as a freelancer you may think that there is a slim to zero chance of you ever having to say this to someone. Unless you are firing a client. Yes, you can fire clients and chances are at some point you are going to have to do it because not all clients are fantastic to work with.
When you go all in on your business or your side hustle and you really want to make it a success, productivity is the key metric you need to measure yourself on. Productivity is key to getting the end results you are looking for no matter what they may be.
Yesterday I spoke about what people should consider before they outsource their social media accounts to an individual or an agency. In particular I looked at what businesses should keep in house such as social interactions and networking.
“Social media doesn’t work for my business”
“I don’t see the point in Snapchat…”
“Where does this translate to sales? I thought social media makes me money fast!”
Just some of the things I hear when I sit down and talk to business owners who are either starting out in social media or who are struggling with their social media presence. They are not getting the engagement, they don’t see the point.
Social networks evolved across the board in 2016. Snapchat made big strides in growth, Facebook went in hard on live video, Instagram launched stories and Twitter, well Twitter tried a bit of everything with little success.