Are you finally thinking that now is the time to get on the social media train? Held off for some time but are thinking that you need to start taking advantage of the tools at your disposal? There are a lot of you out there in that boat, I can tell you that much for sure.
I have been been using WordPress to create websites and blogs for as long as I can remember. Through my teens it was more experimentation and learning, I opened countless websites using the free WordPress hosted servers just so I could learn about CMS and how to do the basics.
Super Bowl 51 takes place this week in Houston and if you follow my Twitter feed or in fact any of my social media you know I am a Patriots fan. I have been watching NFL since 2010 and have become hooked on the sport.
I know, strange topic to see here right? Being in the client services biz, why would I not want your service or your money? Surely I should be here screaming like many others – ‘pick me, let me look after your social media for you!’
“Social media doesn’t work for my business”
“I don’t see the point in Snapchat…”
“Where does this translate to sales? I thought social media makes me money fast!”
Just some of the things I hear when I sit down and talk to business owners who are either starting out in social media or who are struggling with their social media presence. They are not getting the engagement, they don’t see the point.
So you are at that stage where you have been building your presence online over the past number of months. Now you want to tap into influencers and start pulling in their audience too. Working with social influencers to help spread the word of your product is quickly becoming one of the most efficient ways to grow fast online. They already have the audience and the attention, there is the chance for you to grab a slice of the action too.
The final blog post of the year before we sign off until 2017 and I want to leave you with something to think about over the holidays if you are a business owner or a blogger/publication looking to build brand and presence.
Content marketing is not instant, it takes time, a lot of time. Content is the hot buzzword at the moment and any decent marketer knows this and is creating content at scale. However, we also know that creating content is a marathon, not a sprint and too many people expect overnight success.
Who said that using social media for business was going to be easy? Some of us were starting to get used to the idea of using Snapchat for business and branding. Then Instagram roll up and unexpectedly launch their stories platform to the world, one which nobody saw coming and now I am about to potentially roll another curve ball your way. So where should your content be now?
I’m an avid podcast listener, I love podcasts but over the past few months I found myself not listening anymore. Somewhere at some point, the love of podcasts fell away and I recently found out why that was the case. Quite simply put — a lot of podcasts suck, and I was listening to them.